Click on the Pricing tab under Enhancements, and you will see a powerful array of pricing strategies available to you - adjustable, once again, brand by brand or across your entire store!


Here are some of the pricing options explained.

  • Use MAP price, then MSRP, then margin -if MAP is available we use it, if not we try for MSRP next, and margin is the last resort. It's like having a first choice, and then a backup and a backup backup!

  • Use a margin of - cost plus whatever margin you set. Margin (also known as gross margin) is sales minus the cost of goods sold. For example, if a product sells for $100 and costs $70 to manufacture, its margin is $30. Or, stated as a percentage, the margin percentage is 30% (calculated as the margin divided by sales).

  • Use a markup of - cost plus whatever markup you set. Markup is the amount by which the cost of a product is increased in order to derive the selling price. To use the preceding example, a markup of $30 from the $70 cost yields the $100 price. Or, stated as a percentage, the markup percentage is 42.9% (calculated as the markup amount divided by the product cost).

  • Use MSRP, adjusted by - MSRP can be adjusted either positively or negatively. For example you could set the pricing to MSRP -10%.


  • Use wholesale price - this sets prices to your cost.

  • Exclude core charges from the store price - we build core charge prices into the store price unless this setting is turned off.

  • Embed shipping fees -   the embedded estimated shipping takes the product price, for example $10 and adds whatever Tun 14 thinks it will cost to ship it let's say $5 and builds it into the product price so you and your customer see a $15 product and you can then offer free shipping.                                                    
  • Ensure a minimum safety margin/markup - this means if MAP price for example falls below the stated margin or markup we will bump the price up to meet the minimum safety rule you set. Products will never sell below the percentage set.

  • Disable MAP enforcement - this turns off MAP enforcement allowing you to sell products below MAP.

  • Decorate the price with - this setting allows you to round prices up to whatever cent value you choose. This creates a very uniform set of prices as well. For example everything can be set to round up to .99.


  • Embed a dropship fee - this can be used to account for any extra fees you may have such as handling fees etc.

  • Embed customs/tax - this can be used to account for any fees you may have if you are exporting products to a specific country.